Elden Ring Sells 12 Million Copies In Less Than Three Weeks, From Software ‘Expanding The Brand Beyond The Game’

Elden Ring has been out for simply 20 days and already, it’s bought a meteoric 12 million copies, making it the best-selling From Software program Soulsborne sport but. 

Comparatively, Darkish Souls 3 took a few months to promote 3 million copies and even years later, as of 2020, it has bought 10 million. That Elden Ring surpassed Darkish Souls 3’s gross sales (as of 2020) in lower than three weeks is kind of the feat. This information comes by means of a brand new press release From Software program launched, praising the sport for promoting 1 million of these 12 million simply within Japan. 

“It’s astonishing to see simply how many individuals have been taking part in Elden Ring,” Elden Ring director and From Software program president and CEO, Hidetaka Miyazaki, writes within the launch. “I’d like to increase our heartfelt thanks on behalf of all the improvement crew. Elden Ring is predicated on a mythological story written by George R.R. Martin. We hope gamers take pleasure in a excessive stage of freedom when adventuring by means of its huge world, exploring its many secrets and techniques and dealing with as much as its many threats. Thanks to your continued help.” 

Elsewhere within the launch, Bandai Namco CEO and president Yasuo Miyakawa refers to Elden Ring as a model, seemingly hinting that extra Elden Ring content material may, unsurprisingly, arrive sooner or later. Miyakawa additionally says the writer is seeking to increase the Elden Ring model past video games. 

“A lot effort was positioned into creating Elden Ring in order that we may exceed the expectations of our followers worldwide,” Miyakawa writes within the press launch. “In like method, we are going to proceed our efforts in increasing the model past the sport itself, and into everybody’s day by day life. We’ll proceed to create enjoyment and achievement by means of entertainment, in order that we are able to come nearer and hook up with our followers around the globe.” 

As for what Miyakawa is alluding to, that’s anyone’s guess. Regardless, extra Elden Ring doesn’t sound like a nasty factor, does it, Tarnished? 

The press launch additionally says, “Please sit up for extra of Elden Ring as an IP (characters and different mental property) in hopes of increasing past the realm of video games,” so it appears very clear that Bandai Namco and From Software program have larger plans for Elden Ring. 

For extra about Elden Ring, learn Sport Informer’s Elden Ring evaluate to search out out why we predict it’s one of many best video games ever made after which try this story about how Elden Ring had the second-best launch month gross sales of any sport previously 12 months. Examine this Elden Ring participant that beat Godrick the Grafted with bananas after that. 

The place are you at in Elden Ring? Tell us within the feedback under!