Six to Begin, The World’s Main Gamified Health Firm, Acquired by Australian-Listed OliveX In US$9.5m Deal

  • Six to Begin is being acquired by digital well being and health firm OliveX Holdings Ltd.
  • UK-based Six to Begin is a specialist developer and content material creator of game-like tales for well being and health.
  • Six to Begin owns the Zombies, Run! smartphone expertise and is the world’s bestselling gamified health utility, with over 8.5 million downloads.

London, UK – 8 March 2021. UK firm Six to Begin Restricted (Six to Begin) is happy to announce that it’s being acquired by OliveX Holdings Restricted (NSX: OLX) the digital well being and health firm. OliveX will purchase 100 per cent of the issued shares of Six to Begin for an preliminary money and share consideration equal to US$6,650,000 and deferred, performance-based, consideration in money and shares of as much as US$2,850,000.

Six to Begin is an award-winning UK-based sport developer and health expertise firm which creates immersive and motivating smartphone audio tales and gaming experiences together with Zombies, Run!, The Stroll, and Zombies, Run! 5k.

Zombies, Run! image

Zombies, Run! picture

Zombies, Run! is the world’s main gamified well being and health app with a mean 300,000 lively customers per thirty days, roughly 50,000 paid subscription customers, and a digital health platform with augmented actuality capabilities which were recognised as finest in school. Multi award-winning novelist Naomi Alderman is the primary writer of Zombies, Run!

Six to Begin’s gamification belongings embrace mental property, content material creation and distribution channels which might be strategically essential to OliveX because it continues to commercialise its KARA Sensible Health mirror – an interactive mirror that updates with stay and on-demand exercise courses.

As a part of the acquisition, Adrian Hon, CEO and founding father of Six to Begin will turn out to be Chief Innovation Officer at OliveX while persevering with in his function as Government Director of Six to Begin, additional driving its development and the execution of the corporate’s innovation technique.

Adrian Hon, CEO, Six to Begin mentioned: “Six to Start has built a strong business model and a huge subscriber base of loyal users for our apps including Zombies, Run! and our growth strategy is a perfect fit with OliveX. We’ve both created innovative, game-changing technology that, when combined, will really advance the future of digital fitness making the

OliveX suite of products and solutions truly world leading. I’m incredibly excited to join OliveX as Chief Innovation Officer, and I’m really looking forward to what lies ahead.”

In relation to the acquisition, Hong Kong based mostly Keith Rumjahn, CEO, OliveX mentioned:

“At OliveX we’re passionate about making fitness fun, and that’s exactly what Six to Start does. With average revenues per paid subscriber exceeding £25 a year, and with real growth potential, Six to Start will bring immediate value to OliveX. Most importantly though we see enormous benefit in their global, loyal, subscriber base and the team’s product design and monetisation expertise.”

Tim Cooke, Chairman, and Jo Goodson, Non Government Director, Six to Begin, mentioned: “Adrian and his team have demonstrated the creativity and strength of the UK games industry with the globally recognised brand Zombies, Run!

“Six to Start’s story-driven games have proved incredibly popular during the pandemic-driven lockdowns now that health and fitness are on people’s minds more than ever. Post lockdowns, Six to Start will continue to help millions achieve their fun and fitness goals by combining immersive and engaging online experiences with the real world, alongside massive companies such as Zoom, which have shown how integral they have become to people’s lives.”

OliveX intends to undertake a capital elevating to lift a minimal of A$6,000,000 (earlier than prices) within the coming days which can fund its preliminary money obligations below the acquisition and supply further working capital. As well as, OliveX maintain a gathering of shareholders in the end to acquire any mandatory shareholder approvals (together with in relation to the difficulty of shares and efficiency rights below the Acquisition).


Notes to Editors:

The important thing phrases of the Acquisition are set out here:

Zombies, Run! Trailer –

For more data, please contact:
Six to Begin
Adrian Hon
Chief Government Officer


Tim Cooke

Xavier Kris
Government Director

About Six to Begin
Six to Begin is an impartial sport developer based mostly in London, specialising in story-like video games and game-like tales. Their newest video games embrace Zombies, Run!, the world’s finest promoting smartphone health app, and The Stroll, the primary smartphone health sport funded by the UK’s Division of Well being.

Six to Begin was based in 2007developing video games involving thousands and thousands of gamers for Channel 4, the BBC, and Muse, together with cutting-edge fiction for Penguin and Macmillan. The corporate additionally conducts analysis and improvement for corporations together with Disney Imagineering, Microsoft, and the British Museum.

For more data, please go to and to see the 2020 Zombies, Run! trailer please go to:

About OliveX Holdings Restricted
OliveX is a digital well being and health firm promoting revolutionary merchandise and purposes to ship a novel consumer expertise utilizing synthetic intelligence, gamification and premium content material. With its flagship product the KARA Sensible Health Mirror and related subscription-based purposes, OliveX offers a platform that hyperlinks and engages customers with manufacturers, influencers and health coaches and that permits any area to turn out to be a private health studio. OliveX has a market attain that spans over 170 nations.

For more data, please go to

About KARA Sensible Health
KARA Sensible Health is OliveX’s digital utility that delivers premium, on demand and stay well being and fitness-related content material and courses from movie star trainers and wellness influencers throughout the globe. KARA Sensible Health enhances the KARA Sensible Health Mirror and collectively the merchandise present an entire {hardware} and software program resolution that harness synthetic intelligence and expertise for at-home health.

For more data, please go to

Ahead-looking statements disclosure
This press launch comprises forward-looking statements or forward-looking data, inside the which means of relevant securities legal guidelines with respect to the Firm. By their nature, forward-looking statements are topic to quite a lot of components that might trigger precise outcomes to vary materially from the outcomes advised by the forward-looking statements. Accordingly, readers mustn’t place undue reliance on the forward- trying statements.

Ahead-looking data contained on this press launch relies on Firm administration’s opinions, estimates and assumptions in gentle of its expertise and notion of historic tendencies, present situations and anticipated future developments in addition to different components that administration presently believes are acceptable and affordable within the circumstances. Ahead-looking statements contain important dangers, uncertainties and assumptions, and there may be no assurance that such statements, underlying dangers, uncertainties and assumptions will show to be correct. Components that might trigger precise outcomes or occasions to vary materially embrace, with out limitation, dangers associated to legal guidelines, guidelines and regulation relevant to the Firm in addition to the trade during which it operates (together with in respect of taxes and different levies), financial or market situations on each a nationwide and international stage, forex fluctuations, dangers inherent to different entities at the same stage of improvement and trade during which the Firm presently is, competitors from the Firm’s rivals, unsatisfactory improvement or advertising of the Firm and/or its services or products, regulatory motion or litigation (together with product legal responsibility claims), and failure to enter into agreements or preparations with different events on truthful or affordable phrases. Ahead-looking data is made solely as of the date on which it’s supplied and, besides as could also be required by relevant legal guidelines, the Firm disclaims any intent or obligation to replace such forward-looking data whether or not because of new data, future occasions or in any other case.


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