The Dos and Don'ts of Text Broadcast Messaging

Broadcast messaging has become an increasingly popular and effective way for businesses to communicate with their customers. It offers a quick and easy way to disseminate important information, such as updates on product launches or discounts, new services, and more. By taking advantage of the immediacy and convenience of broadcast messaging, businesses can stay connected with their customers and have a loyal following. However, for broadcast messaging to be successful, it’s important to abide by a few dos and don’ts.

The do’s include the following:

Ensure They’re Concise and To The Point

Keep your messages short and to the point. Your broadcast should be able to convey its message in just a few sentences so that it can be read quickly and easily. Usually, this means limiting the length to around 200 characters or less.

How do you ensure your messages are concise? Firstly, focus on the key points that you want to communicate and make sure there’s no unnecessary information included. Secondly, use language that is familiar and easy to understand. Lastly, avoid using any complicated technical jargon or overly long words.

Ensure They’re Actionable

Whenever possible, include an element of action in your broadcasts. This could be a call-to-action (CTA) such as “click here” or “read more”, or a link to an external page. This helps direct the receiver to take a specific action, such as visiting your website or purchasing a product.

To make your broadcast actionable, you should be very clear on what the desired outcome is. For example, if you are promoting a new product launch, make sure that the CTA is clearly stated such as “buy now” or “learn more”. Additionally, use language that encourages the receiver to take action, such as “get your hands on” or “take advantage of.”

Ensure They’re Relevant

Make sure that the content of your broadcast is relevant and interesting to your target audience. Before sending out a broad cast message, consider who the receivers are and what type of information or offers would be beneficial to them. Sending out irrelevant content can result in your followers unsubscribing or simply ignoring your messages, which defeats the purpose of broadcast messaging.

Ensure They’re Personalized

Whenever possible, personalize the content of your broadcasts to appeal directly to the receiver. This could include using the receiver’s name in the message or including personalized offers based on their past purchases and interests. Personalizing your messages helps build a connection with your audience and can result in higher engagement rates and conversions.

The don’ts include the following:

Don’t Send Too Often

Be mindful of how often you’re sending out broadcasts. If you send too many, your followers may become overwhelmed by the sheer number of messages and could unsubscribe or simply ignore them. On the other hand, sending too few can lead to a lack of engagement from your followers.

Don’t Use Generic Content

Make sure that the content of your broadcasts is unique and specific to your business. Broadcasting generic or “canned” messages can make it seem like you don’t care about what you’re communicating and will likely result in a lack of engagement from your followers.

Don’t Forget to Proofread

Be sure to proofread each text broadcast message before sending it out. This will help ensure there are no typos or grammatical errors that could damage your reputation as a business. Additionally, it’s important to make sure that all the information included in the broadcast is accurate and up-to-date.

Don’t Forget to Measure the Results

Finally, it’s important to measure the success of your broadcast messages. This can be done by tracking key metrics such as open rate, click-through rate, and conversions. Doing so will help you to identify what works and what needs improvement in order for you to get the most out of your broadcasts. You can even use A/B testing to further refine your messages and ensure optimal results.

It might seem daunting at first, but taking time to analyze and understand your messages and improve or tweak them as needed, can help you make the most out of your text broadcast messaging. Following these dos and don’ts will help ensure that your broadcasts are effective, engaging, and get results.