Following the launch of PlayStation 5 and Xbox Series X/S, a number of online game publishers bumped up the worth of new-gen variations of a few of their video games. Whereas Ubisoft resisted that pattern up to now, CEO Yves Guillemot tells Axios in an unique interview that it’s making $70 the usual value for greater triple-A experiences printed by the corporate.
We already knew that the new-gen variations of Ubisoft’s long-in-development pirate sport, Cranium and Bones, would retail for $70, however now it seems to be the beginning of the usual pricing for Ubisoft. In that interview with Axios, Guillemot said that “Some of the games will come at the same price as the competition. The big AAA games will come at $70.”
In 2020, Ubisoft CTO Frédérick Duguet stated that video games launched in 2020 wouldn’t attain the $70 mark (they usually did not, exterior of particular editions). Then, final 12 months, Duguet stated, “In terms of pricing, we’ve been analyzing the competitive dynamics of the past quarter, and we are still looking at new opportunities, but we have not made any decision yet.” In the present day’s Axios interview with Guillemot is the primary indication that Ubisoft has come to an official choice concerning its pricing.
Ubisoft is way from the one gaming firm rising costs. Publishers like 2K Video games, Activision, and Sony have been promoting choose video games for $70 for the reason that introduction of the brand new consoles in 2020. In the meantime, simply final month, PlayStation introduced it was elevating the worth of its PlayStation 5 consoles in choose, non-U.S. markets. Cranium and Bones, the primary $70 Ubisoft title, is ready to launch on November 8. It is price noting that new-gen variations of Murderer’s Creed Mirage are presently listed on retailer web sites for $50.
You’ll be able to learn the complete interview with Guillemot, which touches on topics just like the Ubisoft’s troubled office tradition, the corporate’s present strategy to NFTs following Ghost Recon Breakpoint’s integration of them, and many more here.
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